Cool off with Tide Coldwater

Y’all know how Jenny and I feel about Tide. If this is your first visit to this Mommin’ It Up you don’t, you can read about it here, here, and here. Oh, and here, here, here, here, here, or here. Ok, I will stop now.

Needless to say, Tide is one of our favorite companies to work with because their PR people are fab we believe in the product and we use the product ourselves. (And also their PR people are lovely.) Ever since we first started learning more about the science behind Tide way back at BlogHer ’09 (the conference when I got stuck in an elevator), we’ve been totally brand loyal.

In particular, we love Tide Coldwater. I know that since learning about how much energy can be saved by washing in cold water (and finding out how well Tide Coldwater actually works), our family hasn’t used anything else. It’s such an easy, simple thing to do – but it can have such an impact on the world.

Think I’m exaggerating?

Take a look at this.

Isn’t that amazing?

The first two lines of that image have some pretty incredible stats, but read it again from the third line on. We may not be able to get every household in Dayton (or anywhere else) to wash with cold water, but we can definitely make sure our household does – and what an impact that has.

And seriously, it works just as well as regular Tide. Which works much better than anything else. It’s a win-win.

This summer we’re going to keep encouraging you to Cool Off with Tide Coldwater. Jump on in!