My darling husband is somewhat particular about his grooming. Which is good, ’cause really? I don’t want a stinky husband. He likes Gillette Fusion razors (power of course!), Neutrogena for Men shaving products, and Axe body wash. So that’s what me and my drugstore savvy get him.
A couple of years ago at Christmas time, my mom asked me for some ideas for what Bobby might like in his stocking. I told her Axe body wash would be good. So, she got some for him, and she also got some for my two brothers’ stockings.
On Christmas morning when my brothers opened their stockings there was some serious snickering going on, because unbeknownst to my mother or me, there was a lovely drawing on the back of the Axe bottles of the results of the “Axe effect” – the drawing was a silhouette of a guy in a shower with two girls. Wow, that’s some pretty powerful body wash! Of course my brothers thought it was hilarious that their mother would get them this product, due to it’s immoral “effects”. Bobby knew about the offending label, but he always peeled the back label off his bottles before putting them in the shower, since it was you know, offensive, so I’d never noticed it.
Eventually, the marketing geniuses at Axe changed the label, and now it looks like this: a guy with a chick on each arm, but NOT in the shower. So, that’s a wee bit better.
This week Axe was on an Extra Care Bucks deal at CVS, so of course I bought some for my hubs. I sat two bottles on the dining room table and they were still sitting there Monday at lunch, when Sophie picked up a bottle to inspect it. “Oh!” she said, recognizing that the bottle is the same as the one that’s in our shower,”This is in the bathtub!” Then, she turned the bottle over and examined the back label. “Look Mom,” she explained. “First, you get some water, then you get your friends and give them a hug!”
If Sophie’s explanation is any indication, the good folks at Axe have successfully taken their label from PG-13 to G. Almost makes you want to lather up with a manly scent and go make some new pals, eh?
